Each of its first 100 clients received a T-shirt to wear for three days straight without bathing.
The clients then mailed the T-shirts back to Brain and Lavigne’s“Sweat Shop” at NYU, where they were cut into swatches.
Indeed, one famous study found women were most attracted to the smell of men with different major histocompatibility complex (MHC) genes to their own.
“I’m like so many other people in New York City, using Tinder, using OK Cupid,” Donaldson said,“and my main issue with these things is you feel like you’re shopping for somebody as opposed to making a genuine connection with another human being.” Brain said she and Lavigne consulted“a lot of smell researchers” about their art project, which explores whether a person’s body odor can trigger Cupid’s arrow. ” said a worker, wincing as he sniffed a swatch before putting it into a plastic bag marked #34.
“We wanted to see if people would be interested in meeting other people just based on this one bit of information rather than this avalanche of information that you usually get,” said Lavigne as he watched volunteers wearing hooded white jumpsuits and blue rubber gloves cut up the worn T-shirts at the Sweat Shop. In Brooklyn, Donaldson tore into the first plastic bag, removed the swatch and sniffed.“Fresh-done laundry,” he said.
Research suggests scent plays an intuitive role in matchmaking, and now one dating service is swapping Tinder for smelly T-shirts. Jessica Martin follows her nose into the strange new world of smell dating.
A man I was dating last summer used to apologise for his body odour, but I couldn't get enough of it.Our members make connections via deeply intuitives cues, perfected in the ancient laboratory of human evolution." "Surrender yourself to a poignant experience of body odour." Interestingly, Smell Dating collects no personal information from its members, not even seemingly vital details like gender, sexual orientation or age.