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Here are some great examples of curiosity inducing subject lines… We all long to be liked, accepted and even revered by others… That’s why some of the most clever subject lines use vanity to get you to open the email.To do this, you can either promise something that makes the subscriber look better to their peers, or invoke the fear of being shamed.You can use this fear in your subject lines by adding an element of scarcity (limited availability) or urgency (limited time).In fact, subject lines that include words that imply time sensitivity–like “urgent”, “breaking”, “important” or “alert”–are proven to increase email open rates.Here are 164 examples of the best subject lines for email marketing, and the proven principles that make them work…One psychological principle that is practically impossible to resist is the fear of missing out.(Just be careful not to play too many “tricks” on your subscribers by making them think that you actually When in doubt, make your subject line simple and straightforward.Contrary to what you might think, these “boring” subject lines can actually convert really well.

Here are some examples of email subject lines that bring out the subscriber’s pain points and offer a solution…

That’s probably because the people who open these emails are already interested in your offer, so they’re naturally inclined to click.

Here are some great email subject line ideas for hitting your subscriber’s “greed” button…

Retargeting emails are sent to subscribers when they fail to complete an action or a step in your sales funnel (e.g.

when they abandon their cart, or fail to purchase after their free trial).

You can give subscribers an easier way to achieve their goals by offering a shortcut, or a useful resource that saves a lot of time and energy.

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