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Instead of being excited to see him, I immediately felt disappointed that he wasn’t at all what I was expecting. When it comes to dating, you want people to like you for who you are, not some imaginary, concocted version of yourself — something to keep in mind as we head into the busiest season for online dating.

Back in December, I was out for drinks with a new gentleman friend and I told him this story.“That’s crazy. According to Match Group’s online dating platform Plentyof Fish, this past Sunday, January 7 was slated to be the busiest day for online dating in 2018 — with sign ups expected to reach as high as 117,139; a 14% increase from their usual daily signup rate.

His online dating profile said that he was 5-foot-8.

He was cute in a rugged, “urban lumberjack” kind of way that’s all too common on the West coast.

I realize for many readers my revelations won’t come as a shock. But there’s a difference between not being shocked by things (e.g.

the media is biased, high fructose corn syrup is bad for you, the Holy Roman Empire was neither holy, nor Roman, nor an Empire), and having to be reminded to be aware of such things as you engage with them.

I also spend an entire class period discussing what the heck ethos is, but since I don’t have that luxury here, I’ll summarize by explaining that ethos is the reason your audience should care about what you’re saying.

I realize this professional claim is, to most readers, extremely dull and nowhere near as ominous as I’d like it to be.

But to the few folks who read my former job title and thought “I’m not sure I like where this is going,” you’re damn right — that’s exactly where I’m going.

However, it’s their goal (and it was my job) to convince consumers to take certain actions based on a website’s content.

Who created the content didn’t matter so long as the readers felt like the content was genuine.

As for the rest of you, I’m about to pull back a tiny sliver of the Internet’s proverbial curtain.

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