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Ted sees an opportunity and pressures Peggy to "find out everything you know about Heinz Ketchup." In "To Have and To Hold", Chaough's team encounters Don's in the hallway in front of the room where firms are making their Heinz pitches, and Don is shocked to see Peggy there—in the end, Heinz chooses a third (larger) firm, and Raymond Geiger drops SCDP because he feels betrayed.
In "For Immediate Release," Ted and Don commiserate at a bar over their very low chances of winning the Chevy account, primarily due to the small size of their respective firms.
The two men also clash over Peggy, with Don trying to get his protégé to take his side, while Ted tries to woo Peggy to his.
Born with a silver spoon in his mouth, he becomes more competitive with Don as the series progresses, and ultimately becomes a partner of Sterling Cooper Draper Pryce.
Though the two agencies are comparable in size, Chaough seems obsessed with competing against Don, behaving in a magnanimous and jesting manner whenever Don crosses Ted's path.
Ted tries to woo Pete Campbell over to his agency, but Pete remains loyal to Don.
She was originally Draper's secretary, but showed surprising talent and initiative, including a knack—similar to Draper's—for understanding the consumer's mind.
Don promotes her to copywriter, and she eventually accepts a copy chief position with Ted Chaough's firm, CGC, only to find herself once again working for Don following a merger.After Don writes a New York Times ad proclaiming that SCDP will be dropping business with cigarette companies for moral reasons, Ted makes a prank call to Don pretending to be Robert F. In Season 5, Ted recruits Peggy to leave SCDP and join his advertising firm as chief copywriter for $1,000 a year more than she had asked for.