Dating sites that can sell
If you’re running a site based around dating, the obvious path for monetization is to run affiliate links for various dating sites out there.
You can do some of the tamer dating sites, like Match.com, OKCupid, or Plenty Of Fish, without gaining the adult flags that can restrict your site.
Many ad networks and affiliate programs don’t allow “adult” content, and dating often falls under that umbrella, even if you’re not explicitly an adult site.
There are plenty of sites that can be classified in the dating niche without actually being part of the adult dating industry.
People distrust them and, because their subject is inherently on the adult end of the spectrum, they have a restricted audience.
The second reason then stems from the first; due to the risk and the restrictions on such sites, most traditional means of monetization simply don’t work.
The way I see it, there are two major reasons for this.
The first is that they have a history of various exploitive techniques and scams.
All told, the dating services industry is expected to generate .1 billion this year, and nearly 70 percent will come from the thousands of dating websites across the globe.
Believe it or not, Ad Sense is perfectly usable for dating sites, so long as you meet their restrictions.
However, you have to be firmly on the side of non-adult dating here. A site with dating and relationship tips for young adults is great. One important thing to note is that you are not able to use Ad Sense if your site links to another site that sells adult services or is a mature site in some way.
Match also owns the dating app Tinder—one of the fastest-growing apps in the market—and the company hasn't even begun to monetize it yet. Another factor boosting the online dating trend is cost: It's simply a much cheaper way of getting a date.
Bigger is usually better in the business of online dating, and the large players stand to benefit most. Strategists at Converg Ex Group, a New York-based global brokerage company, crunched numbers from and found that online dating can save a person thousands of dollars.IAC previously spun off travel service Expedia in 2005.