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Any combination that forms one company from two or more previously existing companies is known as a merger.2.

(strategic marketing definition) The acquiring by one firm of other technology (process, facility, or material), product rights (trademarks), or entire businesses in order to increase its total sales.

The members of the various advertising agency functional departments (such as account management, creative, media planning, research, traffic, etc.) who are assigned to work on an ongoing basis on the projects related to a particular agency client.1. (consumer behavior definition) The process by which people in one culture or subculture learn to understand and adapt to the norms, values, life styles, and behaviors of people in another culture or subculture.1.

(consumer behavior definition) The learning of the behaviors and mores of a culture other than the one in which the individual was raised. (product development definition) The acquiring by one firm of another firm's technology (process, facility, or material), product rights (trademarks), or entire businesses in order to increase its total sales.

Whether you're looking for an obscure phrase or your basic marketing definition, the AMA Dictionary has it all!

Originating from the print version in 1995, we're always adding new terms to keep marketers up to date in the ever-evolving marketing profession.

Examples are hand tools, lift trucks, and office equipment (typewriters, desks).

A classification scheme used to implement inventory management strategies.

Products are segmented into groups based upon unit sales or some other criterion.

It is also called product deletion or product elimination.

Abandonment may occur at any time from shortly after launch (a new product failure) to many years later.

Development can be accelerated in a number of ways, such as speeding up the development process, eliminating unnecessary steps, undertaking two or more development tasks in parallel, and eliminating or minimizing decision-making delays.

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