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This increase in the time spent online has naturally been extended to cover dating as well.

Visual appeal is an important factor in human attraction whether off or online.

They should highlight the best attributes of a person character without being artificial.

There are companies that offer profile writing services. Once a user finds a potential match, they exchange numbers and instead of meeting right away, they spend some time texting each other sometimes throughout entire days before finally meeting. The trend is reflective of the need to know more about a potential mate’s personality type quickly.

The result is that less time is spent on internet dating platforms and people can take their interaction off-line, quicker.

On top of that, people have become generally more web-savvy.

People no longer have to be home, at the office, or at an internet café to try their luck with finding a partner.

But the most obvious expression of people's tendency to use quicker and more efficient tools is the rise of mobile dating apps.

For example, the coming of smartphones has made it easy for users to take and upload multiple photos of themselves, simplifying the assessment of possible matches without wasting time.

Features such as live text chat, live video chat, etc., further reduce the time it takes to have a solid impression of a person.

For example, instead of spending time sifting through profiles looking for a vegetarian partner, all one has to do is sign up with a vegetation niche dating site.

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