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At the time, a churn rate of 12% would have zeroed the company out in 10 months.
Shortly after launch, Treehouse realized that the platform had a 12% churn rate.
The company released their first (poker) game for Facebook in September 2007.
Zynga’s early revenue came from Myspace, but it exploded when the company shifted focus to facebook.
At the time, Ellis had a following of roughly 10K and would regularly tweet new articles.
In 2009, the company convinced Madonna to come on board and made a killing in the music industry. The founders would retweet and leverage their large social audiences to drive traffic. The team quickly launched the Growth Hackers twitter handle and began tweeting out links to new posts. He worked in finance, got an MBA from Harvard and bounced through a couple different jobs. One of Pincus’ defining moments came as an angel investor. Growth Hackers has seen exponential growth in recent years due it's "high tempo testing" framework. Pincus studied business at the Wharton School at the University of Pennsylvania.In March 2008, Zynga added a way to sell poker chips via lead generation.