100 dating headlines
In May 2017 Facebook announced it will demote “headlines that exaggerate the details of a story with sensational language” and which aim “to make the story seem like a bigger deal than it really is.” Headline phrases that provoke curiosity and a sense of voyeurism also gained a high level of engagement on Facebook.
For example: Readers are often curious about what is being talked about by people, what the top items are in a league table, or what is being said by people on Twitter about a topic or event.
We have included their expert thoughts and advice at the end of this post.
We have also included a section on how you can analyze headlines yourself using Buzz Sumo.
We would caution writers to avoid ‘what happened next’ style headlines.
While they have previously performed well, Facebook now categorises headlines that withhold information as clickbait and demotes them.
So why does this particular trigram or three word phrase work so well?
This type of content appeals to a reader’s sense of curiosity and voyeurism.
If you are curious, here are the most shared posts in the last year that have “are freaking out” in the headline.
One of the interesting things is that it is a linking phrase.
It doesn’t start or end a headline, rather it makes explicit the linkage between the content and the potential impact on the reader.Note: This research looks at the most shared headlines on Facebook and Twitter which tend to be dominated by major publishers and consumer content.